With over 50 million page views, 4.2 unique visitors a month and 35,000 posts a day – Mumsnet is indeed an ‘Internet phenomenon’. Mumsnet users are educated, digital-literate multi-taskers, most of whom combine full or part time employment with bringing up their children. They seek advice, information and recommendations on the site – with 80% of Mumsnetters seeking advice or reviews on Mumsnet when they plan to buy a child related product. Half of our users check Mumsnet daily.
We offer free listings to all local businesses, and encourage our users to leave reviews. Once you have been awarded ten 4 or 5 star reviews, your listing is automatically highlighted as a Mumsnet Favourite.
A seasonal topic is regularly featured on the main Mumsnet site, such as ‘Holiday Clubs and Summer Camps’ or ‘Top Ten Cake Shops’– our local editors compete to have a business or event in their area highlighted.
To further increase your local profile, we offer prominent adverts in the side bar on all pages of the site – with photo or text, and click through link to your website.
What else can we offer?
We have recently launched a Local newsletter which goes out to everyone who has marked ‘Kent’ as their homepage. Currently that numbers more than 3600 users. All adverts can be included in the newsletters.
All advertisers receive social media promotion from us. Facebook mentions, tweets and Google plus links are included in the price of your advertising buy. Do let us know if you have any specific requirements and we can tailor a package especially for you.
Our site now features a homepage image of 650 x 320 pixels. This image is also present as our blog header. If you would be interested in sponsoring this image then please email us to discuss your advertising requirements.
What generates the most click throughs?
In our experience anything that engages the user does better in terms of click throughs. In essence this means offering a competition or discount for users is by far the most effective way to get their attention, plus is makes it far easier to generate social media coverage as competitions and offers get shared and retweeted.
What if I want to advertise in more than one local area?
Lucky you! We offer bulk-buy discounts for anyone who wants to buy advertising across more than one area and/or for more than five months. Do email us at the address below to discuss your requirements. Mumsnet’s Local Editors across the UK work together to ensure that advertisers get the coverage they need and at a great price.
Indeed it can often be more advantageous to advertise across several Local sites which afford you greater reach than advertising on one national site which may not include social media promotion.
Contact our Local Editor for more information, or to discuss prices and availability of advertising on Mumsnet Kent – firstname.lastname@example.org